The Upper East Megaworld

Nestled at the heart of Bacolod City, The Upper East by Megaworld transforms into the quintessential focal point of the MassKara Festival’s vibrant celebrations. Here, as day turns to night, the Electric Masskara Parade comes to life in a breathtaking display of artistry and illumination. Elaborate floats, adorned with thousands of colorful LED lights and inspired by Bacolod’s iconic smiling masks, glide through the streets, captivating spectators with their creativity and innovation. The night sky above The Upper East becomes a canvas of lights, pulsating with the energy of the parade, as dance performances and electrifying music fill the air. The Float Contest adds a touch of friendly rivalry to the spectacle, with local communities and organizations vying for the title of the most impressive and creative float. This dynamic combination of illuminated floats, artistic expression, and friendly competition makes the Electric Masskara Parade a standout experience that defines the MassKara Festival at The Upper East. Throughout the festival, The Upper East continues to be a bustling hub of activity, with a vibrant marketplace offering Bacolod’s culinary delights and local craftsmanship, alongside mask-making workshops, live music performances, and a dazzling fireworks display. The plaza embodies the essence of MassKara, drawing people from all walks of life to celebrate the rich culture and spirit of Bacolod City. It’s a place where the heart of the MassKara Festival beats in full color, uniting communities and visitors in a symphony of joy and festivity that is both electrifying and unforgettable.






Here’s a list of things and events you can expect to happen during the MassKara Festival 2023:


  • Street Parades: Colorful and lively parades featuring stunning costumes, elaborate masks, and intricately designed floats.
  • Street Dances: Energetic dance troupes performing MassKara-inspired choreography along Lacson Street.
  • Street Concerts: Live music performances by local and sometimes even international artists, adding to the festival’s vibrant atmosphere.
  • Food Stalls and Kiosks: A wide variety of local and international cuisine to tantalize your taste buds, from street food to gourmet dishes.
  • Local Crafts and Souvenirs: Stalls selling unique MassKara-themed crafts, masks, and souvenirs for you to take home.
  • Street Art: Discover stunning murals and street art installations that add to the visual appeal of the festival
  • Competitions: Various contests, such as mask-making competitions and dance-offs, showcasing the talent and creativity of the locals.
  • Cultural Exhibits: Displays and exhibits highlighting the rich cultural heritage and history of Bacolod and the MassKara Festival.
  • Nightlife: After the sun sets, Lacson Street comes alive with bars, clubs, and parties for those looking to continue the festivities into the late hours.
  • Super City: Explore the dynamic entertainment hub within the festival, with additional performances, attractions, and displays.
  • Photo Opportunities: Numerous picturesque spots for taking memorable photos to capture the spirit of the festival.
  • Community Involvement: Engage with the local community and experience the warmth and hospitality that Bacolod is known for.

  • Street Parades: Colorful and lively parades featuring stunning costumes, elaborate masks, and intricately designed floats.